The Savvy Scoop Podcast

Curating Confidence and Community with Claire Raphael

April 03, 2024 Shauna Grey Episode 19
Curating Confidence and Community with Claire Raphael
The Savvy Scoop Podcast
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The Savvy Scoop Podcast
Curating Confidence and Community with Claire Raphael
Apr 03, 2024 Episode 19
Shauna Grey

Ever felt self-doubt or imposter syndrome during your entrepreneurial journey? I don't know many who haven't.

So you're definitely going to want to listen to this episode where I chat with Claire of Claire Raphael Consulting as she shares her journey from working in corporate high-tech to starting her own consulting business helping women overcome the mindset blocks (such as imposter syndrome)  that can hinder them from putting themselves out there.

She discusses the importance of visibility for small business owners and provides tips on how to build a strong network while also building your confidence, emphasizing the power of taking action and of local connections.

Learn more about Claire and Claire Raphael Consulting.

Instagram: @claireraphaelconsulting
Website: www.claireraphaelconsulting.com


SHAUNA GREY
www.simplifiedsavvy.com/
Instagram: @simplifiedsavvy & @thesavvyscooppod
YouTube: Simplified Savvy - The Savvy Scoop Podcast

Show Notes Transcript Chapter Markers

Ever felt self-doubt or imposter syndrome during your entrepreneurial journey? I don't know many who haven't.

So you're definitely going to want to listen to this episode where I chat with Claire of Claire Raphael Consulting as she shares her journey from working in corporate high-tech to starting her own consulting business helping women overcome the mindset blocks (such as imposter syndrome)  that can hinder them from putting themselves out there.

She discusses the importance of visibility for small business owners and provides tips on how to build a strong network while also building your confidence, emphasizing the power of taking action and of local connections.

Learn more about Claire and Claire Raphael Consulting.

Instagram: @claireraphaelconsulting
Website: www.claireraphaelconsulting.com


SHAUNA GREY
www.simplifiedsavvy.com/
Instagram: @simplifiedsavvy & @thesavvyscooppod
YouTube: Simplified Savvy - The Savvy Scoop Podcast

Speaker 1:

Welcome back to the Savvy Scoop podcast, where we give you the full scoop on all things living your best life. So if that's your jam, you're in the right place. New episodes drop every Wednesday for you to enjoy, as always. I'm your host, shawna Gray. I'm a business and social media mentor for service-based small business owners. If you're a fan of the show, I would so, so so appreciate rating and giving it a review wherever you listen. You can also watch the show on YouTube. Maybe you are right now and you can subscribe there too, so you never miss an episode. Okay, starting today's show, we have a very special guest, a friend and biz bestie of mine, claire Raphael. Claire is the CEO and owner of Raphael Consulting. She's been working in the digital marketing space since the early 2000s. She started in corporate high tech and now works for small female business owners, helping them tell their stories, get seen and grow. Welcome, claire. It's so nice to have you today on the podcast. So let's start from the beginning. What led you from corporate high tech to Claire Raphael Consulting?

Speaker 2:

Well, first of all, thank you so much for inviting me to join you on your podcast. I was so excited to be one of your first guests, of course, and having watched you kind of build this platform from the beginning is super exciting, so thank you. Oh, thank you.

Speaker 1:

You're so sweet so how far back do you want me?

Speaker 2:

to go Shauna.

Speaker 1:

I mean, we don't have to go to like your childhood or anything but you're born on a snowy. Tuesday.

Speaker 2:

So you were in high tech.

Speaker 1:

Why did you like? I mean like high tech corporate space is very different from what you're doing now. So what? What was your journey, like your corporate journey, and then brought you out of that?

Speaker 2:

yeah, so I never imagined that I would go into high tech. I took a programming class in college and I don't know if you've ever done any programming, but there's something about kind of you.

Speaker 2:

Should you should, you would love it. There's something about like figuring you. Should you should, you would love it. There's something about like figuring something out, putting something together and just seeing that end result that I loved. It's like literally do X, y, z and this will happen. So after taking a programming class, I thought, oh, I kind of like this and I majored in computer science, got a computer science degree and I thought I was going to be a programmer.

Speaker 1:

Oh my gosh. Wow, I didn't know any of that?

Speaker 2:

Yeah, so I started out at working at a big Microsoft in Redmond as a web developer and I was soon hired by a marketing agency and in the marketing agency I started out doing web development. The tricky kind of thing especially kind of in the early 2000s was if you're a woman who could talk high tech and also talk to clients and, you know, be comfortable in front of people, they really wanted to put you as a project manager or as an account manager. So I shifted after a couple of years into more of the actual marketing of project management space and I did that for around 10 years and it was awesome.

Speaker 1:

Oh my God, 10 years.

Speaker 2:

Yeah, so we did just a lot of working with other big companies like Microsoft, ebay, at&t, things like that, and helping them build their marketing platforms, launch their marketing projects, and we could get kind of the backend high-tech part of it, like building all their systems and programs, and it was amazing. But then you've probably heard this part of my story before. I had my first kid and I assumed that I would just go back to work, but it was a bit messy.

Speaker 1:

Yeah Well, I haven't heard that part of your story, but I've heard that part of my story and all the other people that I've talked to in the space. It's almost always first or second child that the big epiphany and change happens.

Speaker 2:

Yeah, so I did go back to work after my. I'm in the US I know in Canada it's a bit different In the US. I got I think it was eight weeks off and then I took a couple more weeks off.

Speaker 1:

Oh wow, a whole big eight weeks. Good for you, isn't? The norm is six, so wow, you got an extra two.

Speaker 2:

It's crazy, it's awesome, and I think I took an additional four weeks off unpaid and went back to work and they were super flexible for the time, which was 2010. They allowed me to work from home, sometimes have a flexible schedule that is ahead of their time.

Speaker 2:

It is, and it was just still so hard when I was at work I didn't think about my kid. It was like he didn't exist, it was like this protective block. And then when I was at home, I felt really resentful. Anytime I had to think about work and he wasn't sleeping and I was just really struggling. So I took a bit sabbatical. I'm technically still on sabbatical. I wonder if they think I'm coming back. But literally no regrets. My husband and I said we were going to review it every month to six weeks and say okay, how are we thinking? Are you ready to go back? I was just never ready to go back. I loved being at home and being with my kid while he was little, and I know it was such a thing that not many people are able to do, so I'm so grateful.

Speaker 1:

So when was that that you went on your sabbatical Uh?

Speaker 2:

2011. So I mean, it's been 12 years.

Speaker 1:

I wonder if they you know she's not coming back, guys, I'm just going to say it. I think she's not coming back. You can close that you never know, you never know.

Speaker 2:

I could try and see if they'll let me back in.

Speaker 1:

I love it. Okay, so a big focus of your work with clients is helping them get more visible. So what do you mean by that and what are some steps that us small business owners can do to increase our visibility?

Speaker 2:

What kind of took me a while to get to this point. So I took the Spadicle and then after a couple of years, you know, I had my second son and then he was around 18 months and I started getting that itch to be around people again. And I attended this networking meeting one day. It was for women who were looking to get back into work or start new things, and these were amazing women. They were from all around the world. A lot of them had immigrated from other places with their spouses. They had, like engineering degrees. They were reporters, teachers, but they couldn't teach in the US yet or they couldn't work in the US yet.

Speaker 2:

So a lot of them were starting their own businesses. So with this networking meeting, I'm like, all right, first of all, these women are amazing. They're like launching things, starting their own businesses, and I'm like, okay, I want to help these women, I want to help them get their business out in the world and also I want to be one of them. I want to be part of this like crew of amazing women. So I started freelancing and, using the skills that I already had in marketing and project management, started picking up clients doing things like that in my local area and I soon discovered that one area that people were really struggling was visibility and getting their businesses seen. So I really wanted to develop programs that could help them organically grow their audience and get their message out into the world.

Speaker 1:

I love that. Well, I mean, so many of us struggle with that. So what are some steps that you took them through or that you would advise fellow small business owners to do to increase our visibility, say for 2024?

Speaker 2:

Yeah. So this is a good question and something. Probably I know. You kind of, in the social marketing world, kind of juggle with this as well, because things are constantly changing and what works six months ago is not necessarily working now, and especially when it comes to social media.

Speaker 2:

So oftentimes when businesses approach me, the very first thing they think they want to do is like get active on social and just kind of push out all this content. Content comes on content. Use all the tools, use rules, make videos, be as creative as possible, use all the hashtags, and while I believe that an online social media presence is important, that's not the only thing that I believe that my clients can do to grow their audience. So I always say that your next client or your idol client already exists in someone else's audience, so it's a matter of getting in front of them.

Speaker 2:

So, whether that is locally if you have a local business maybe you have launched a spa and you have these spa services and you want to get the word out it's like, well, who else already has these clients in their audience? Maybe it's a local mom's group or a hairdresser or a nail salon, right, and how can you get in front of their audience. Maybe it's hosting a workshop, it might be sponsoring a email within you know, on their platform, or maybe doing a live with another local business owner. So they are, you know, promoting your business to the people that follow them. So, looking at like really organic strategies, it's almost like going back to the old days, like, yeah, how did you get the word out about business? You put the banner up, but then also you go door to door talking to people you'd present to groups. So some of those organic strategies are really important, especially when social media is being kind of tricky, it's in a little bit more of a difficult place.

Speaker 1:

It's in a much more difficult place. It is so much harder to get seen. It is so much harder not even just I mean getting seen because there's just so many more people on getting seen by the right people and then also actually getting people to become a client or, you know, a buyer of your services is much harder. People are much more wary, times are hard, so there's so many things that are making people like be really cautious about like pulling out their credit cards. So building that trust is so, so, so important and really like you said you're doing it in so many other ways.

Speaker 1:

It's not just posting on social like to build the trust. You've got to do some of the other things, actually interacting, which people are afraid to do. So, on that, on people being afraid. What are the mindset blocks that your clients encounter when it comes to visibility and how do you advise them and help them work through those mindset blocks?

Speaker 2:

There's actually quite a lot of different blocks that people have, and I feel like almost all of us experience them at some point or another. Almost all of us experience them at some point or another, and they literally never completely go away. As they say, new level, new devil, right. It's like as you progress, if you're growing in your business, you're gonna constantly be trying new things, putting yourselves in front of new audiences, having a bigger audience. More is at stake, speaking on stages, and so each time you do one of these new things, you're going to have those little feelings bubbling up that you maybe felt in the beginning of starting your business. The most common things that I am having seen people experience is imposter syndrome yeah, old imposter syndrome. So, oh, I mean, it never goes away.

Speaker 1:

Never, I've never talked to a single business owner, no matter how successful I see them, they all still talk about it. I'm like, how do you have imposter syndrome? And they, you know, cause there's people that they look up to and it's just, you know, it's constant.

Speaker 2:

So the imposter syndrome. And again, sometimes, these well, always these are amazing, brilliant people who created wonderful businesses. Their services are, you know, immaculate. They have so much to offer, yet there's something about raising your hand, putting yourself out there and saying, hey, I've got this thing and it's awesome and I want you to buy it. That causes people to kind of, you know, go back into their shell. They fear judgment. They fear people are going to think you know who's she to come out here and talk about this thing. But the honest truth and what I tell my clients is most people, if they even see your content right, cause the algorithm is not printing content out to many people If they even see it there, you know they're most of the time they're thinking go use, that's awesome. Or they're interested in wanting to know more, and if they're not interested, they're going to just scroll on past.

Speaker 2:

I often tell people to reflect back upon when they are browsing social media. What kind of thoughts did they have as they're viewing other people's content? Are they thinking, man, who does she think she is to be doing that thing? Or, gosh, this service looks like it sucks, right. You're not thinking that. You might have a minute thought like, oh, that's cool, or oh, I'm interested in that, or great, I'm seeing what Shelly's doing, but you're not having those judgments. This is actually really timely for me, because I have had this block around LinkedIn and I've had it for a long time I'm with you on that and I couldn't quite figure out what it was.

Speaker 2:

I thought that it's because I have so many people from my corporate career that follow me on there and I thought they're going to see what I'm doing and have a lot of judgment around it, like what is she doing? Or even thinking, what is this tiny little business? Who does she think she is to talk about marketing? And I really thought that all these people are sitting there waiting to judge me and it was only last week had this epiphany and I walked into my husband in tears. I'm like, am I even crying out? Like I'm like it's not these people having these judgments, these are judgments that I'm having about myself and I'm projecting it upon them. These people have not said anything.

Speaker 2:

Just like me, when I scroll LinkedIn, I'm going to just scroll through. That's cool, they got a new job or whatever. If you have any sort of negative thought, you're still going to just keep scrolling. It's not something you would dwell upon. So it was just really eyeopening to realize that I was the one blocking myself, I was judging myself, and to really analyze these judgments I had about myself. So I did post yesterday.

Speaker 1:

I did it, I did and it was great. And it was great. And you know, it's funny because I said in the comment that I made on your post, I was like you know, I have the same blocks around LinkedIn. And it's funny because on Instagram I'm like telling people all the time oh my God, it's not that deep, just put up the post, just lay around, see what works, and put up the post, and it's like hello, take your own advice. But I also think too, like we number one, we think that people are thinking about us way more than they are. People are not sitting around thinking about us most I mean really most of the time. And if they do think about you because you pop up in their social media generally, they're also not thinking negatively about you. They're probably thinking, wow, good for her, that's awesome. Or if they think negatively, it is likely some kind of something within themselves. It's actually nothing to do with you.

Speaker 1:

Their negative thoughts usually have nothing to do with you. Maybe they want, wish that they could do the same thing and they could start their own business. So they think negative because that's what they want, or something like that. So that's like the biggest thing that I've come around lately is like they're really like. People are not thinking about you, Like you think that they're sitting around waiting to judge you at every moment and they are busy with their own damn lives Like nobody.

Speaker 2:

Yeah, and it's not to say that you won't have a troll or a detractor or someone who says something kind of mean. I mean I've had people say little, just kind of catty comments before and it's like you have to learn to just brush it off. It doesn't mean anything. It means something more about themselves. There are a couple of strategies I teach my clients to help them overcome not overcome, but counteract some of these feelings that they have.

Speaker 2:

One of these is to create a hype folder on their phone and anytime someone says something about you that's positive or makes you feel good whether it's a client or a friend, or comment on a post screenshot it and put this in the folder. I mean, we all have these moments where, like Shauna, you're a badass, You're amazing, Look what you created. So if you're having one of those moments where you're like, oh gosh, I stink, I'm not as great as I thought it was, Go through this hype folder, especially right before you do something like a workshop or a presentation, or have to put yourself out there in a new way, that's a great way to kind of make yourself feel better about it. Another strategy is that I just remind people that everyone experiences these thoughts.

Speaker 2:

Literally Oprah, whoever your favorite influencers to follow, like, everyone has these moments where they feel like they're not enough, or who do they think they are. And it's just, we're all kind of making it up as we go along and you have to start somewhere. So put your content out there. You have to let go a bit of the judgment If you have someone that you know is following you on social media that you have certain feelings about whether it's a family member, an ex coworker just block them from your posts or, you know, target certain posts. They can't see them. Once you kind of remove that fear, you're going to feel a lot better about putting yourself out there and being more open and being more visible on social media. But yeah, these are blocks that we all encounter.

Speaker 1:

Yeah, definitely, you're not alone. Everybody has them. And I love that hype folder. I actually have an email folder called kind words, and every time I get something nice, I put it in there. So I actually should. I haven't gone through it in a while. I should go back and-.

Speaker 2:

You probably need to update it. There's probably so many, so many kind words that you haven't put in there yet.

Speaker 1:

I know because I have it in my email so I should make one for, like, other messages and things like that. Um, but I love that idea. That's great Cause then. Yeah, I mean, we do get these all the time, so I take pictures of cards and stuff, but some good.

Speaker 1:

DMS and messages. That's a great idea, okay. So many people in this community listening and whatever are online business owners. Yeah, is online networking okay, or should we really be trying to meet people in real life? I know local networking is like a big thing that you talk about, so obviously then, if it's local, we should be able to get together, but do you think that's preferable to online?

Speaker 2:

I think a combination of both, and it depends what your goal is with the networking. If your goal is to meet other people in your industry or just to connect with people who can support you online, maybe be referral partners, especially if you are an online business, say, you're a web designer, it doesn't matter if you have connections all over the world or all over the country. They can help you grow your business. If your focus is on local, then in-person will help you more to get in front of those local people that you know can refer you to the local coffee shop that wants a new website or something like that. I think a combination of both. I think, post pandemic, a lot of us are craving that in-person connection. Yeah, I'm seeing more and more events and workshops and networking showing up every day, so there's so many opportunities to get in front of new people that can serve as referral partners and also just support you in your business.

Speaker 1:

Yeah, I agree. I mean I love getting together with people in person. It's so fun and I always feel so rejuvenated after. But even like a video call like this actually rejuvenates me probably maybe not quite as much, but really pretty good. So, yeah, I think just being able to get like face to face in some way with people is helpful.

Speaker 2:

I will say, though, that a lot of people have blocks around networking too. It's something that I don't know if you had to do it in your corporate career, but I did, and I had no clue what I was doing. No, I hated it.

Speaker 1:

I was like 20 something. So I feel like that's the block there is. You're like, I'm like 22 years old or whatever. What are these people like? 24? What do these people want to talk to me? And it's all the older people who are like established. And there's where the imposter syndrome started and then fast forward still happening.

Speaker 2:

So I almost like reflect back. I'm like I don't even know that I knew what I was talking about back then. I was trying to connect with as many people as possible, but I remember being at like cocktail bars or corporate events, you know, shaking hands and just it's like networking doesn't have to be like that, especially in this day and age. And if you're a woman business owner and are more comfortable in an environment with people or women or identify as women, there are so many comfortable spaces for you where you can meet people with similar interests to you, who you're going to be more comfortable connecting with, and it's not like the old school networking we were all sitting around doing your elevator pitch and things like that.

Speaker 2:

I hate those little elevator pitches. I'm actually hosting a networking event in two weeks. It's at a baking shop and my whole thought around this is it's so much easier to connect with people while you're doing something, while you're creating whether it's a service project or something creative, people let their guard down. They're not in business trying to sell mode. So we're going to be baking holiday cookies. It's an amazing nonprofit. And then I'm also collaborating with a photographer to come in and take photos of people baking the cookies to help them kind of refresh their social media profiles over the holidays.

Speaker 1:

So I'm really looking forward to that. What a great idea. And yeah, like networking, that doesn't feel like networking, right Like if you are going to connect with other people. You are ultimately going to talk about who you are and what you do, but it feels like less like hello, we're all here to meet each other and discuss like you said, our elevator pitches and sell ourselves. So I love that. Sorry, go ahead.

Speaker 2:

I was going to say. I think it's really important to how you approach networking too. You're not going to a networking meeting to get business Like that might happen organically throughout this process but you're there to make connections, make friends. You know what I mean. And if you go in with that kind of approach, who can I connect with today and how can I help them? How can I serve them? Who could I refer them to or what do we have in common? That's going to make it a lot easier to create that connection that might organically lead to referrals and true relationships and new business. But it takes time. It's not going and connecting about collecting a bunch of business cards and then going back and hitting them all up. No, it's like building relationships. So really go in there ready to serve and connect, and I think you will find networking a lot more fruitful.

Speaker 1:

Well, that's so important what you just said, because it really is, it's key. On like, even on social like, on Instagram, people think like, oh, I'm just trying to like sell, sell, sell and sell. And then they're like I'm not getting any clients, like, oh my God, because nobody came here to listen to your sales pitch. Same with a networking event. You're not going there to listen to everyone else's sales pitch. Same with a networking event. You're not going there to listen to everyone else's sales pitch. Yeah, you just want to like meet local people who you maybe could collaborate with or just like commiserate with and then, like you said, if it leads to something, that's just like a bonus and you probably will end up making more sales by not approaching it like a sales meeting.

Speaker 2:

There's something to be said for just having a hundred raving fans, right, and it's like you can build these a hundred raving fans from your local community, from people you already know from friends of friends, from business owners you've worked with, and having people that support you in that way is going to be a huge bonus when it comes to growing your business.

Speaker 1:

Yeah Well, and especially like you don't know where your next client will come from. It might not be the person that was in that room, but it might be the cousin of the person that was in that room. When they come to the person who's in that room and say I need help with marketing, and then they're like, well, I actually just met somebody who you know. So, yeah, that's just so important, it's so important in networking, it's so important on all your marketing, like, come with the, the service mindset, how can you help? And that's going to also build that like trust. Oh my God, it's getting so sorry If you're not watching on YouTube. It's getting very dark in my room here.

Speaker 2:

It started, went from sunny to snowing, literally in my room here it went from sunny to snowing literally. You're on the East Coast too. Over here in Seattle, we're just starting out our day.

Speaker 1:

Yeah, yeah. So it's 1.30 in the afternoon but it suddenly just got so dark and sorry. That's why I keep like looking away, because I'm like what's happening out there? Yeah, it's snowing now, so anyway, okay, sorry. So, yeah, if people are looking, I mean I think, like we already talked about, it's not all about just social media, put up posts and walk away. Like if you really want to grow your business, it's really about finding those other connections, and networking online or in person is really going to be, should really be, a part of the strategy. I think you know we can both agree on that. So, if someone's you know visibility plan, part of it includes more networking events. Where how do you help people find the best networking events for them, because there's so many and like you can really miss them and like how do you go about finding those events or helping your clients find them?

Speaker 2:

So one of my favorite recommendations for people to look is Eventbrite, and I don't know if you have it in Canada too. We do, we do, yeah yeah. So if you browse local events and they have a really great search algorithm so you could look locally, search for keywords such as, say, social media, women's networking, whatever your particular interests are. Also, within local Facebook groups, almost every area has like a business related Facebook group, and I also recommend, if you don't see a networking group that resonates with you, start your own, and it could be as simple as posting in your local area group for whatever your town is, and say, hey, I want to meet other local business owners, let's meet at this coffee shop next week at 10 AM. I know in my town a local woman did this and had 50 women show up to the coffee shop because people were craving this connection and want to meet other people. But not everyone wants to be the person to say hey, guys, let's meet up. So if something doesn't exist that you know really strikes your fancy, um, start your own.

Speaker 1:

So that's absolutely amazing.

Speaker 2:

And also just asking around um find out what other groups exist. Ask other business owners in your area where they meet people. I just joined my local Chamber of Commerce, which is a great place for networking with other business owners and it's really supporting building local businesses in your area. So I'm really excited about that opportunity to also check out libraries. Local libraries and colleges also have networking events available as to, usually because they're supporting people and building businesses from the ground up.

Speaker 1:

I love that. It's so fun that you're joining your chamber. Yeah, I think the local connection, I think, is really, I think people don't utilize it enough and you are automatically kind of more connected with people who you can relate to even just from living in the same area.

Speaker 2:

So, yeah, I think the in-person, local connections are really going to be important and something that people should try to like. Sorry, the allure of online businesses makes you think you just put up a website, put up your social media profile like a banner and you'll attract people from all around the world and it's like, yeah, that's nice in theory and back in the day, when you could just put up a facebook ad and attract thousands and thousands of people, that worked great. But, like you said, locally you already have an automatic connection with these people you share a local area.

Speaker 2:

We use local services and businesses. You might even have some friends in common and you can grow from there. You can grow into more of that online business presence. But if you are starting out or if you're looking to just rejuvenate your network, local is a great place to start and you never know who you'll meet.

Speaker 1:

Yeah, yeah, I totally agree. And, like you said, like especially too, like in the online world so big, there's so many people. So as soon as you see a local connection, even when I see a Canadian connection because I have so many American friends who I love you all, but even I mean Canada is massive but even if they're like on the other side of the country, I'm like, oh my God, another Canadian in here, that's fun, like I haven't seen you in a while. So even just the same country, for us anyways, is a good connection point. So if you're actually from the same city or area, that's like just a whole other level. So, okay, to finish us off here, a few quick answer questions that I like to ask each of my guests. So what's one thing you do every day, or most days, that helps you live your best life?

Speaker 2:

So I had a feeling you were going to ask this and this question stressed me out so much because I was like there's not one thing that I do every day other than drink coffee. Because I was like there's not one thing that I do every day other than drink coffee.

Speaker 1:

But I think it's walking my dog Well, I mean, I think that is a great self-care piece. So I'm with you on the coffee.

Speaker 2:

So for me it's really walking my dog. We're lucky. We live in the Pacific Northwest Two live in an area around lots of wildlife and fields and forests and I live in a beautiful neighborhood and I love to walk my dog every day and just have that time to myself. And a lot of the times it's raining because I live in.

Speaker 2:

Seattle, but it's also just a way to just reconnect, breathe, not worry about notifications on my phone or worry about what's happening in the house. It's just that time to be alone, and vitamin D is also very important this time of year, so getting outside, I think it's key.

Speaker 1:

I'm a big get outside advocate, so I love that. My walks are, yeah, my happy time too. So, okay, best advice you've ever been given, or advice you would give to your younger self.

Speaker 2:

It comes up again and again. It's just take action, just do it, don't sit there thinking about it. I spent so much time the past couple years looking for answers, looking for someone to tell me what to do what is the next thing, and it took me a while to realize.

Speaker 2:

Nobody knows, nobody has the answer for me, not even me. The only thing that is going to drive me towards the next step is taking action, and I see it with all the business owners around me or people in their personal lives. Just take action and see what happens and that's going to lead you to the next right point in your business. It's all moving you forward. It's giving you information. I like to say think like a scientist. I think this is going to happen. I have this hypothesis. I'm going to do this experiment, try and then form a conclusion, or try the experiment again. So just take action.

Speaker 1:

Over and over again, I love that as the self-appointed CEO of Overthinkers Anonymous. I love that advice. Take action, because, oh my God, if I hadn hadn't needed that advice about a billion times in the last four years. Okay, do you have a favorite quote?

Speaker 2:

I don't have a favorite quote. I really don't. So I'm just going to say just do it, because that's the slogan of Nike. There you go. And it goes along with my action theme. Yeah, I love that. It's like when people ask me what my favorite book is, I can't remember a name or a title. I only remember, like, how the book made me feel or if I liked it. And I know the quote just do it, the slogan, just take action really resonates with me.

Speaker 1:

I love that. That's perfect. So okay, how can the people work with you right now? Where can they find you? Give us the full scoop.

Speaker 2:

Well, of course you can find me on LinkedIn. I did share that as of recently.

Speaker 1:

As of three days ago, yeah, as of whenever I made that post.

Speaker 2:

Claire Raphael Consulting is my website and my social media handle. You can find me there. I have this program called Visibility Camp which will be relaunching in the new year and it's a great option a little one month program for someone who's looking to take the next step and amp up their visibility and need kind of support going along with that and motivation and community. And also I love to do one-on-one strategy sessions with clients. That's a great 90 minutes just to tackle your next challenge and you have a full of good ideas.

Speaker 1:

I know that just from like being on our community sessions and things like that. You always have the best ideas for people and I've heard from some of your visibility campers about wins that they've had, so absolutely I know that you know how to crush it in this space for your clients. So thank you so much again, Claire, for being here. Thank you everyone for listening and I'll see you next time.

Introduction
The Importance of Visibility for Small Business Owners
Strategies to Increase Visibility Beyond Social Media
Overcoming Imposter Syndrome in Business
Networking Strategies for Business Success