Today we welcome Nicole to the show, who's offering up a treasure trove of insights from her two-decade career in copywriting.
Transitioning from the dynamic world of fitness, she's mastered the delicate craft of evoking emotion through text, teaching us that the true soul of copy lies in its ability to spotlight benefits over features and evoke emotion. For anyone tinkering with the mechanics of content creation, Nicole's journey is a testament to how well-spun narratives can resonate deeply with an audience's core desires and needs.
Join us as we unwrap the layers of a life well-lived, both on the page and off.
Learn more about Nicole and Nicole Kepic Copywriting:
Website - www.nicolekepic.com
Free Video - 5 Must-Haves for a High-Converting Sales Page
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Instagram: @nkcopywriting
Facebook: Nicole Kepic Copywriting
LinkedIn: Nicole Kepic
SHAUNA GREY
www.simplifiedsavvy.com/
Instagram: @simplifiedsavvy & @thesavvyscooppod
YouTube: Simplified Savvy - The Savvy Scoop Podcast
Today we welcome Nicole to the show, who's offering up a treasure trove of insights from her two-decade career in copywriting.
Transitioning from the dynamic world of fitness, she's mastered the delicate craft of evoking emotion through text, teaching us that the true soul of copy lies in its ability to spotlight benefits over features and evoke emotion. For anyone tinkering with the mechanics of content creation, Nicole's journey is a testament to how well-spun narratives can resonate deeply with an audience's core desires and needs.
Join us as we unwrap the layers of a life well-lived, both on the page and off.
Learn more about Nicole and Nicole Kepic Copywriting:
Website - www.nicolekepic.com
Free Video - 5 Must-Haves for a High-Converting Sales Page
-----------
Instagram: @nkcopywriting
Facebook: Nicole Kepic Copywriting
LinkedIn: Nicole Kepic
SHAUNA GREY
www.simplifiedsavvy.com/
Instagram: @simplifiedsavvy & @thesavvyscooppod
YouTube: Simplified Savvy - The Savvy Scoop Podcast
Welcome back to the Savvy Scoop podcast, where we give you the full scoop on all things living your best life. So if that's your jam, you're in the right place. New episodes drop every Wednesday for you to enjoy. As always, I am your host, shauna Gray, so if you're a fan of the show, I would so appreciate you rating and giving it a good review wherever you listen. You can also watch the show on YouTube. Maybe you are right now and you can subscribe there too, so you never miss an episode. Okay, so today we have the amazing Nicole with us on the Savvy Scoop podcast. Nicole is a sales page copywriter with 20 years of copywriting experience. That is amazing. She helps coaches and course creators stand out from the crowd, attract their ideal clients and sell out their signature offers with fun, feel good copy. You are like you really do infuse that. I've seen many of your projects.
Speaker 1:It's so true, when she's not on her laptop, she's usually spending time with her family or staying up past her bedtime to devour a suspense novel, which, I have to say, I think that's very healthy, because I am staying up way too late scrolling my phone, which is not healthy.
Speaker 1:So if you're devouring a novel, I think that's okay to stay up past your bedtime, okay. So, nicole, let's start actually before you begin your business, because you began your career in a really cool industry and I love this story so much and I'd love to chat more about it. So can you talk about your start at the fitness and bodybuilding company and what lessons you learned there that you are actually?
Speaker 2:still using today? Yeah, for sure. And first off, thank you so much for having me. I was so excited to make the initial guest list. I would have probably harassed you with a bunch of applications if you hadn't reached out.
Speaker 1:So, as you said, oh, you know you were on there, I knew I had to have you, so thank you for being here.
Speaker 2:No problem, okay. So yes, let's rewind many years and my first job out of university, my first real job, was working for a fitness and bodybuilding company as a copywriter and honestly, shauna, you would have loved this place. It was like the whole culture was working out and eating well and like we had an in-house gym. There were before and after competitions with the staff and fitness competitions and people were eating like tuna and egg whites at their desk and that was solely normal, like it was just such the culture and everyone there was in their 20s, like all these young people, just having a good time, no responsibilities, just like working out. And I remember some of the managers were like in their 30s or 40s and we thought they were so old.
Speaker 1:Oh God, I know right.
Speaker 2:And now that's funny because I'm in my 40s, but yeah, so I started at that company as a copywriter and I also vividly remember that I was the first female in the marketing department.
Speaker 1:So first thing, before it's like.
Speaker 2:I get this tour of the marketing department and it's all these big bodybuilders Like kind of intimidating, right. But at the time they didn't have any women writing their copy and they were writing not only to male fitness audiences and male bodybuilding audiences but to like women's magazines like Health and Wellness and Fitness, so they needed to bring on a woman. So, yeah, that's where I started my copywriting career and one of the lessons I learned well, a couple lessons One lesson was like to easily learn how to switch my voice to different audiences, because not only did I write for the female audiences, but then I started writing for the men's fitness and male bodybuilding like hardcore articles, which is fun, so interesting, yeah, yeah, and I mean that's a copywriter's job, right To be able to switch from audiences. Like one day I might be writing for a business coach, the next day Health and Wellness Coach or a divorce lawyer, like. You have to be able to switch those voices. So that was one big thing I learned.
Speaker 2:The other thing which is so important for people who are writing their own copy is to lead with benefits, not features. Because, again, I remember when I first came on and I'm not saying I'm like, oh, I saved the day, nothing like that. But a lot of the guys were writing like these weight loss articles and it was all so science focused, like the key ingredients are XYZ here's how they work at a molecular level in your body. But really people just wanted to know like will it work for me? Am I going to feel confident shopping for clothes again? Am I going to feel confident stepping in a room? Like confident in my skin? So again, benefits over features. So that's a big lesson that I've carried on throughout my whole copyrighting career.
Speaker 1:Yeah, well, I mean, that is huge and I have had, and you know have, clients that are in the health and wellness space and I obviously love that space. But I do find that I'm like I love you and your science brain so much, it's so great, but your average person, like they, just I know you love it and you love to geek out over it and you can do that with your other health and wellness people, but for your clients, like we got to dial it back, we got to just like tone it down because they just don't, they don't get it and that's not going to pull at their heartstrings, right. So like I love that so much and it's so true, yeah, not just the features, don't just list like you'll get this, this, this. Like people need to know that a little bit. But really what's gonna actually get them to like pull out that credit card is the feelings and the emotions.
Speaker 2:So, yeah, I love that so much and I'm sure, as you said, like I mean, not, this is stereotypical, not that men can't tap into that kind of stuff, but I'm sure you, as the first woman in there, you were showing them how to do what they weren't doing, honestly, yeah, and my writing definitely skews more emotional, like touching the heartstrings, and lifestyle driven and it's not to say, like you said, those features are important when somebody's making a big investment, they're gonna wanna know some of those things and they add to the credibility, but again, you're just not leading with that. That's not the big promise you're selling at the top of a sales page or the top of a website. That's not the thing you're leading with.
Speaker 1:Yes, like tell me I wanna be pulled in and then I might. As I get towards the end I'm gonna be like, okay, but what actually am I gonna get with this? And then I want you to tell me all the features, but I need to be pulled in before, otherwise I'm just gone. I'm gone and you are so good at that and I love it's so true. You have to as a copywriter and I know if everyone knows that I am a former copywriter so I can relate to this. But I used to tell my clients, like I'm a chameleon, I will just adapt to whatever, whoever the audience is, whoever and whatever the businesses that I'm writing for, that's our magic sauce.
Speaker 1:That's our super power right, that's our super power of a copywriter is to be like a chameleon. So, anyways, I just love that you started out there, cause I can just picturing little Nicole with all these big bodybuilders and you're just like the sweetest person. So picturing you with all these people just cracks me up to think about. And I mean, who gets such a good job like that right, like that they actually can learn lessons and actually use right out of school? It's amazing.
Speaker 2:I was certainly not doing anything like that, so yeah, I mean, I had gone to school for journalism so I had started putting up resumes for magazines and newspapers and then at the time I was dating this guy and he had just gotten started into bodybuilding and working out and he was so passionate about it and he had heard about this job opening and he's like you should apply, you should apply. And I think he just wanted free supplements. So he was really nudging me in that direction and I got the job and, yeah, I got free supplements, protein powder and protein bars and all the things. So, yeah, it worked out. For many reasons that's so funny.
Speaker 1:Okay, so you were there for quite a while, right, you were at that job.
Speaker 2:Yeah, I was there for over seven years and then after that a couple other companies. Probably the company where I don't wanna say I learned the most but it was really great, for my career was at a design agency. So that's where I was last before I went all in with my business. I was again a senior copywriter, working alongside designers and then serving all of our clients. So we had mostly consumer package clients like Kellogg's and Pepsi and Frito-Lay, curie, walmart, all these big name brands. And then I was so lucky I was the only copywriter on staff, so any time a job came in whether it was writing a video script or web copy or brochures, whatever it was I got to write the copy. So it was a good big. I love that too. So that's where I was, wow you've got great like.
Speaker 1:I mean good for you. You had some really amazing jobs like in your career. It's fantastic.
Speaker 2:I did, you know what? I had really great jobs and such great people and, if anything, I think that made it harder for me to leave the nine to five, because I wasn't one of those people that was like I hate my life, I need to get out. Like I had really good, like really great opportunities and I loved the people. So, if anything, I blame the people and the great opportunities, because otherwise I would have been an entrepreneur sooner.
Speaker 1:But you know what timing is, everything right. So who knows?
Speaker 1:I would say, I wanted to start a business way before I did, and my husband was always like, nah, that's no, it's not gonna be it. And I'm glad he did that now he's super supportive of it. And I'm glad he stopped me then because I think I would have gone in to entrepreneurship and it would have Failed, honestly, and then I would have been back doing something else. So I think timing is everything. So, okay, that's a perfect segue. What led you to like, why would you leave and what led you to start your entrepreneurial journey?
Speaker 2:Yeah, I mean. First off, I want to say are we married to the same people?
Speaker 2:because he, would, you know, always supportive, but definitely more logical and in a good way, in a smart way Like let's make sure we're used to having two incomes, all the benefits, let's make sure this is the right time. Yeah, so I you know what, honestly, I had somewhere down the line, I think way back in 2010. I had started doing some freelance writing on the side. So I was doing the nine to five plus had this side hustle, and at the time, it was just to make up extra trip money just because, you know, just because. And then I just had contacts who needed copy and they didn't have an in-house copywriter. So I started getting these small jobs on the side.
Speaker 2:And then, as the years went on, it just got busier and busier. And then the you know the thought became maybe I could build this into something. And then, as I got busier and busier, I scaled down on my nine to five. I went down to three days a week instead of five. And then that's when it was like, okay, yeah, I've got these two pathways in my life right now. Which one am I gonna choose?
Speaker 1:and.
Speaker 2:I chose to leave the corporate just because, I mean, at that point I was also commuting an hour each way at least. Oh, so there's two hours, and then, you know, busy with family, and then nine to five, and then freelance, like it was too much. Life just became too busy a lot, yeah. And then so, yeah, that was ultimately the turning point where I thought, okay, life is too busy, which direction do I want to go? And then, you know, at that point I was like I want to go this route towards my being my own boss. So it just Was overnight, but it, you know, yeah, I was ready.
Speaker 1:Yeah, one, especially because you had like tested the waters almost a little bit.
Speaker 2:Right, yes side hustle.
Speaker 1:So that was I. You know, I was just like hey, here we go, we're going all in and I had like literally nothing.
Speaker 1:Nobody knew. I mean, I think I thought I was gonna put my website up and everyone's gonna be like shot For you. That didn't happen, spoiler alert. So I think testing the waters with Building a business I mean really it wasn't a side hustle, you were building this business already for a long time before you started. So like that probably was really helpful because you already had contacts and then you could do the referrals.
Speaker 2:So mm-hmm, I already had my processes somewhat you know, laid down, not perfected, but you know the whole client experience process and yeah, yeah, I knew how to do calls and you know all the things right that come in handy. But of course, once you take the leap full-time, that it's like oh wow, this is real. There are still 557 more things to learn.
Speaker 1:There's no safety net there's no yeah, for sure.
Speaker 1:Okay, so we are totally opposite in this regard. So I'm really fascinated by this. You are an introvert and I mean, clearly, I am not. So I'm so interested by by how an introvert honestly can be an entrepreneur, because I feel like you have to be, and I know that's not true because I know lots of my you know, friend people that I've made friends with over the years who are also winners, are what call themselves introverts too, but I'm always so fascinated by this. So tell me more about running your business as an introvert. How do you navigate this? And I Can't give this advice, so I'd love it if you could give some advice for the other Introvert entrepreneurs out there, cuz.
Speaker 1:I'm always like just show up to show up, just put your phone face up video and you get on there. And I know that's not, that's not helpful for everybody. So how about you help them?
Speaker 2:Okay, I will do my best. Yeah, and I feel like I need to put a giant disclaimer up here and say like I am a social person. I am not super shy, I love meeting new people, I love going to social events, like all those things. So Maybe I'm somewhere in the middle. But I say I'm introvert just because, from what I understand, intro introversion is how you replenish your energy.
Speaker 2:So I can go and do all the things like the presentations, I can go into people's coaching groups and do like seminars, whatever, but then Afterwards I'm like I feel like I need to have a hot bath and read a book, like I just need to like re-energize. So yeah, let me just put that out there. But I think, kind of like what you were saying, when I Quit my nine to five, went all in with my new business and then I hopped on Instagram and just started building a presence there, I had this fear that how am I gonna stand out? I'm not a loud and bold person. I'm not like the person who walks in a room and is like, look at me and like you know all things, not to say that Extra.
Speaker 1:I am like that. I am like that. I'm like everybody. I mean, so many people are like I don't want everyone looking at me on my wedding day. I'm like they better be looking at me, because if they're looking anywhere else, I'm gonna be. You know Like. I'm always like, please everyone. Like. My parents got me a shirt one time that says it's all about me and I I was like, uh, well, yeah.
Speaker 2:That is okay, I will agree with you. The wedding day I 100% wanted people to look at me in my dress and my hair makeup and it's funny because my mom said when I was young, like I sound so obnoxious she said I couldn't walk by a toaster or anything with a shiny reflection. I'm looking at myself in the mirror and fixing my hair and I used to do like commercials and acting out things. So me too.
Speaker 1:Me too, girl, that was me, that was me always making up shows. My room I had a studio audience, I mean the whole thing. So it seems like maybe you've like Become a little less extra-harded, maybe over the years, I don't know. Yes, nothing traumatic happened, I don't know.
Speaker 2:Yeah, I don't know. So, I guess, going back to running a business, yeah, I just had this belief that I need to be this person in order to succeed, but I've since learned no, you just truly have to be yourself and people will still be attracted to you. Then there will always be people who resonate with your character, your values, you know, your personality, whatever it is you don't like. You're never gonna get anywhere by being somebody who you're not, so I've just really leaned into that. The other thing, too, is that I've tried to honor what I really love doing, and I've seen a lot of other Copywriters some with far less experience than I have who have created, who just seemed like they're further ahead, like in the online space, where they have all these programs, these high-ticket group programs, like all the things.
Speaker 2:And I am mostly Still doing one-to-one work and I have a couple digital products, but mostly I am still doing one-to-one work, and for a while I thought I need to transition from one-to-one, I need to do these big coaching programs if I'm gonna succeed, if I'm gonna make my money, but then, ultimately, I just really truly realized that I still love writing the words like I truly love copywriting, so I don't want to move away from that Just for the sake of, you know, having a bigger presence or making more money, because this is what I truly love doing. Still, and it doesn't Mean I'm not gonna do other big things, big bold things, you know, get out of my comfort zone. But it's just kind of realizing you don't have to do what everybody else is doing to succeed.
Speaker 1:I love that because I mean, we started these businesses to do what we love, right? I mean for a lot of reasons, but one of them would be that I think for most people, we start our business because we love something and we want to be able to control and do the thing that we love without all the other BS, frankly. So I love that you are listening Like I keep telling my clients keep your eyes on your own paper Just like drown out when everyone else is doing and do like, get back to basics with you. What do you want? You know, and it sounds like that's what you're doing Like, sure, like a group would be amazing, but that's totally different and different clientele than like a one-to-one.
Speaker 1:And if you truly still love the copywriting, well then and I mean you're so incredibly talented at it that why would you take all that goodness away from the people who need it? You know so, and people need. They don't just want to be coached through it. Some people really just want you to do it for them. They need you to do it for them. So I love that.
Speaker 1:I love that you're just like you're keeping your eyes on your own paper and doing what you love and I also love you. Know what you said about. There will be people that will resonate with you, because I think your demeanor and everything that will resonate with the right client and the right person and the other introverts, you know. I know for sure that I am way too much for some people and for other people. They love it, they feed off it, they feel like they're not like that, so they want more of my energy or they are also energetic so we can be energetic together. And some people are like, wow, that's just all way too much and that's fine. You know we're not going to be for everybody. So introvert, extrovert, somewhere in the middle we've all got like the people out there that are really going to resonate with us, right?
Speaker 2:Yes, and I think you have such a calming.
Speaker 1:I love your stuff because you're just like so soothing and calming and that's why I resonate with you, even though I am not an introvert myself. I love your whole way. I just think it's like amazing and obviously I know you're super talented at what you do because I look at all your projects.
Speaker 2:Well, thank you, and I feel the same. I would never think that you are too much and I love having extroverts in my world because, like you said, it's that nice compliment, right and I feel like when I'm around extroverts they help me rise up, they help bring me up and work on those skills that I don't have. So I love the balance.
Speaker 1:Yeah, we can't just hang out with people like ourselves. That would be so boring.
Speaker 2:We need other people, right, it would be. It would be really boring yeah.
Speaker 1:OK. So there's a couple other things that I know that you're like. We talked about that. I would love to just like chat through a little bit, and there are like topics that come up for a lot of entrepreneurs. So the first one is overcoming money mindset blocks, Because we just talked about earlier. You know, when you first like started to your business, you're like there's no safety net. Now you're doing this, so I know I am something I'm still working on. Have you worked through it? Are you working through it? What have you done to get past those money mindset blocks?
Speaker 2:Yeah, that's a big one. I think it's all rooted to childhood and everything too. So I think, just the way I was raised, like I grew up in a Christian home and it wasn't like I was taught that money was evil or anything like that, but it was kind of like you should be humble and don't be greedy, that kind of thing, so every time. I think about raising my prices. That's where the mindset stuff comes in.
Speaker 1:Am I being greedy?
Speaker 2:Am I asking for more than I? Should Some people have way less than me? Or I think of, like my sister, my twin sister, who works in education and she hardly makes anything, like it makes me so mad. She's literally like forming children's lives and they're just yeah. So those kind of thoughts go through my head Like am I asking for too much? But then, on the same note, I could be.
Speaker 2:I mean, one time I went down this whole of looking this, you know, which I do not recommend. I went down this vortex of looking at other copyright or websites and then I remember talking to my coach, saying but I have so much more experience and I'm not charging this much, and she said raise your rates. Like no question, raise your rates. So it's weird how, on one hand, I'm like I feel bad charging what I am and then, on the other hand, I'm like wait, what's going on here? Like what am I missing? So it's just like a constant thing and I find like it, at different levels of your business, some of those blocks or challenges come up, like they never fully go away. I find you just have to learn how to reframe them or release them, or just you know work with them.
Speaker 1:Yeah, I like literally you said raising my rates, and my stomach went into knots. I was like it's like the worst. I like did a big raise of my rates at the end of last year and I had to get my coach literally to guide me through it mentally before, during and after, because I was just like, oh my god, like, and you know, because I didn't want to like upset my client. So I was like, please don't be upset, I just have to do this. And the fact of the matter is, if you do it right and I'm actually going to do an episode about this some point if you do it properly, you might be surprised by the risk, the result, you know. And my clients, most of them, said like, yeah, I'm running a business too, I get it Like all good, all good. And one of them actually said you did a great job with that communication.
Speaker 1:I was like I'm literally raising my rates on you, and you said great job on the email, you know. So I think there's a way to do it and really like with respect for the clients, like, and you're if you feel comfortable in what you're charging, while it's hard to do. I think that's it. Like I mean, you look, if you look at other people sometimes I'm like how are they charging that, though, and how are they getting clients? But I'm like but that's them, that's okay.
Speaker 1:That's what they're gonna do and I'm gonna come to where I get to, but yeah, the Money Mindset blocks. I mean I don't know anybody who has it all figured out. If they do, please reach out to me.
Speaker 2:Tell me, send us your advice.
Speaker 1:And come on the podcast and tell us all how to release all our Money Mindset blocks so we can just always be in an abundance mindset. Okay, so we talked about this a little bit, but there's obviously a lot of copywriters. Yes, and there's a lot of people who do what we all do right. So how do you deal with, like, the limiting beliefs and the imposter syndrome that just I mean the imposter syndrome is just always over here, Just like coming back?
Speaker 1:to you know, rear its ugly head at us. So how? How do you deal with it?
Speaker 2:Yeah, I think it's kind of what we touched on before, like staying in your lane. So I just try not to do what I did that one time where I like I scarred every single copywriter's website.
Speaker 1:We all do it, we all do it.
Speaker 2:It's just, it's just not helpful. Yeah, I just tried to like really minimize that and just remember like we all have unique gifts and, yes, we might all be like share the same title. There might be a million other copywriters, designers, you know, coaches but we all have such a unique take on it. So I just try to remember that, just like yeah, I focused on my own business, not somebody else's, and then just try to cheer other people on honestly, like I've had coaches say there's room for everybody. Like, if you start feeling like so competitive and that scarcity mindset and just you know that fear, like it's not going to serve you or anybody else.
Speaker 1:It's so true. Every time I know that I'm like my imposter syndrome's coming, I know I've been scrolling too much. It's time to get off.
Speaker 2:It's time to go Instagram. Say you need a switch to suspense books.
Speaker 1:I know that's what I need. I need to switch to the novels and I've got. I mean, you know I've got them all here ready to go, but I'm just like, okay, I'm going to get to it, just just a quick little oh anyways. Okay, now I know that this is something that plagues all the entrepreneurs, so please help us how to write copy that persuades without sounding salesy, because everybody is worried about sounding salesy.
Speaker 2:Yes, okay. So it's a number of things, but ultimately I think it just comes down to writing with empathy, like just relating to your reader struggles, their pain points and understanding where they want to be and then offering a solution. So if you're doing that, there's nothing icky or salesy in my mind about that. You're just helping somebody. Like if I had a friend and she's like hey, do you want to know a trick for frizzy hair? I'd be like, yeah, please, I have frizzy hair. And she gave me the answer. I'd be like sweet, thank you so much. And that's the way I think it should be. Your copy is just offering a solution to somebody's pain point and then they're appreciative of it. So I mean in the opposite direction if your copy is too salesy, it's probably like too loud and too aggressive, pushy, like all the exclamation marks, like that doesn't work anymore, like too much hype does not work anymore.
Speaker 1:So yeah, I'd say You're calling me out.
Speaker 2:I have a lot of exclamation marks not on my website, but in all my email, I mean every email.
Speaker 1:I'm always like okay, wait, let's calm down the exclamation marks.
Speaker 2:I'm not yelling at you, I have to scan my copy too and take those out and just yeah it's funny.
Speaker 2:I mean going back to the whole muscle tech story, that company I worked for. I remember the first freelance job I did after working at that company. I was so proud of the copy submitted it I forgot who the client was. But they came back and they were like there's a bit too much hype, but that's because I had written for, like these bodybuilders who wanted to get jacked in five days and, like you know, get a girl, like it was so hyping that I was like oh wow, I do not want to be this kind of press curator.
Speaker 1:Yeah, that's so funny.
Speaker 2:Okay, so, yeah, so really just like knowing the pain points and offering your services as the solution for the pain points that they're already feeling right, yeah, and kind of like what we discussed earlier leading with the promise and the value, versus leading with your product, like at the top of your sales page or anywhere else. Don't just be like bam, here's what I'm selling. First identify with a reader like speak to their pain points, speak to their dreams, aspirations, all those things, and then introduce your solution so that you know there's a nice segue. It's not just like in your face buy my thing, because that doesn't work either.
Speaker 1:Right, yes nobody and then nobody wants to feel like they're being sold to. I'm being like we're being sold to all the time.
Speaker 1:I just don't want to feel, I don't want to be able to tell that I'm being sold to, okay, and so this happens with a lot of I think a lot of people in general, but specifically new entrepreneurs. How to get away from like I am happy to do this, but you know, very corporate robot speak just like, very like they. So many of my clients won't use like a you know an apostrophe. They just want to make sure all their you know words are full words and just very like you know, and I'm trying, it's okay, I want to see your personality. We want to know. So, how, how do you help? How, what's your recommendation to help people?
Speaker 1:Let, go Let go of the corporate To be able to stand more human when they're ready.
Speaker 2:Yeah, exactly. Well, what you just said is like the easiest tip is to use contractions. So like I cannot, I can't, like when you're talking, you're going to say I can't, you're not going to like spell out every single word, so really, the biggest tip, aside from using contractions, is just to write the way you speak in everyday language and you know in real life.
Speaker 2:So just write the way you speak. If you have certain words or phrases or euisms that you say all the time, like, put those in your copy because then it's going to be such a nice reflection of who you are in real life so that if somebody's reading your website or whatever copy, they get a feel for who you are and then they hop on a discovery call with you Like it's all connected, it's all cohesive, it's not like your website sounds like a robot and then you're this fine and quirky, personally packed person in real life, like it's nice and connected.
Speaker 1:Yeah, I always like used to tell people, read your stuff out loud after Like, so that you and you'll you'll know like if it sounds like okay, and then you'll know where to kind of yeah, when you read yourself out loud after you're like, oh, if you're actually like, read it like you would talk you'll, you'll see quickly where you need to.
Speaker 2:Yeah, exactly yeah, and then that's a good way to like. If you have like super run on sentences, that's a good way to like. Okay, this sounds really clunky and long. I can shorten this up Like reading out loud is so helpful and, again, so easy.
Speaker 1:For sure, yes, okay. So to finish us off, here's a few quick answer questions that I like to ask. Ask each guest so what's one thing you do every day, or most days, that helps you to live your best life?
Speaker 2:Okay, I try to. I mean, the movement is one thing, Like whether it's going. I don't go to the gym every day, I try to, but I don't movement in some capacity just to get my brain even flowing. But the other thing I was thinking too is just having a bit of fun every day, Like infusing fun. So when I think about it, I think of like embarrassing my teenage son or playing pranks on my husband, Like just like, yes, we're all adults but we can still have fun. So I think that helps to live like a fun, fulfilling life too.
Speaker 1:I love that so much. And I will say, my son is eight, almost nine now, and starting to embarrass him has become like my new favorite pastime. I'm like, why is this so fun? I love, I love it. It's so great. So I'm like oh, now I see why. You know, the parents, like always loved to embarrass us when we're younger.
Speaker 2:But it is really fun.
Speaker 1:Okay, best advice you've ever been given, or advice you would give to your younger self.
Speaker 2:I guess advice I would give that, and I probably need to receive myself very often, is to cheer yourself on the way you would cheer your friends on. You know how, with our friends or business colleagues, whatever. We're so quick to be like, yes, you've got this, you're worthy, you're talented, you can do this. But then, when it comes to ourselves, we second guess everything. We think we're not good enough, we're not smart enough, we're not this enough. So I think if we look at it that way, then we'll do so much better for ourselves.
Speaker 1:I love that and we actually had I had a conversation like that in like a mastermind group yesterday. We're like, why don't we ever shout Like you know, we do something amazing and we'll be happy for a second? And then it was like, okay, what's the next thing we're onto Like, oh my gosh, I'm actually using it as a post next week because some of my friends call me out for it.
Speaker 2:Yeah, that's true Like to stop and celebrate and actually realize how far you've come and all the things you've done. I have a friend in a mastermind group as well, so she and she is always that like, she's always that person harping on us to celebrate our wins. Like, celebrate your wins. Like, what are you doing to celebrate that? And like well, I thought of stopping and celebrating this, but now.
Speaker 1:I will. Yeah, I mean, you don't have to throw a whole party for yourself. But you know, it could just a little moment to just be like damn, that was amazing what I did on, especially like look back, like you know, when you first started your business to now and stuff like that. Taking that reflection time, I think, is so important too, so that's great advice. Okay, lastly, finish it off. What's your favorite?
Speaker 2:quote. Okay, I'm surprisingly not like a huge quote person, so I had to think about this, but I like the one that says in a world where you can be anything, be kind. And that really stuck with me because I thought, like isn't that what it's all about, spreading kindness and joy? And I was thinking like you know not to sound cliche, but at the end of your life, as you're in your death bed you're not thinking like oh, how well did my launch go.
Speaker 2:Like you're thinking what were, what were my relationships? Yeah, Did I sell enough VIP days that year?
Speaker 1:Like oh my God, you're so funny.
Speaker 2:You're thinking about. You know the love and the relationships and all those like mushy emotional things that we both like hallmark movies type stuff.
Speaker 1:Wow, and they're starting cause it's November 1st, a day of recording. It's November 1st, just saying so, the hallmark movies are starting. I've started the Christmas music. So that's me. I don't know. Is that you? What are, what's your?
Speaker 2:Oh I, I mean I have to get on my husband for that, because I don't think if I were to say to him, let's put up the tree this weekend, that would be a hard no. So but I'm still going to try to get it up in November. Okay, that will be a push, but I know.
Speaker 1:I was just going up. Next weekend I know it's the best. Oh, yes, I already. I plan it with my mom. She comes early November. We get it, you know, the tree up, we get all the decorations up and, like my husband knows, even today he's like you're in a really good mood. I'm like it's November 1st, it's.
Speaker 2:Christmas. Do you not know me Like? Have we just met?
Speaker 1:Like hello and I like blasted the Christmas music. So anyways, okay. That was a total aside, sorry, but I love the quote because that it really. I love the quote anyways, but it also is like really you, I really like that. Thanks. I'm like such a like, lovely, warm, amazing person. So, on that note, tell everybody how they can work with you right now, where they can find you.
Speaker 2:If they want to learn more.
Speaker 2:Yeah, okay, so I do copyrighting, obviously for coaches, creatives, course creators, basically people who don't want to write their own copy. They're just like you do it for me. So I have VIP days where it's completely done for you. So typically I will write sales pitch copy, email sequence copy whether that's welcome emails or launch emails, or website copy. So people book me for a VIP day or two and I just do the writing. Like I get in the zone, do all the writing and it's very seamless for them. They're kind of you know, aside from doing some initial prep work and homework, they're out of the picture as I write. So that's my core offer, my VIP days. But I do have a couple of digital products like sales pages that sell and it's you know, sales page template and other goodies. And then I have another product that's all about email. So, yeah, there's something for everybody, whether you want to DIY it or you want to just hand it off.
Speaker 1:See, guys, you don't have to be salesy, nicole can do it for you.
Speaker 2:I will do it for you in a fun, feel good way, remember.
Speaker 1:Exactly, very authentic, and I will say I have bought your welcome email sequence. Oh gotcha yep Product, use it, love it. So I can highly vouch for that, and I've seen so many of your projects. You are an incredible writer who I will be tapping at some point to help me.
Speaker 1:So, because it's really hard, it's really hard to write for yourself. I even, like you know, I have a copywriting background and I honestly hate creating stuff for myself. So if you also struggle with that, I'm telling you Nicole is your girl, so where can we find you? What's your website? Instagram? Tell us.
Speaker 2:Okay, yeah, my website is my first and last name, nicolecabiccom very original, and my Instagram is at NK copywriting, so that's where I mostly show up.
Speaker 1:Okay, and Nicole Keppic is K-E-P-I-C. Yes, yeah, okay, amazing. Thank you so much, nicole. This was so much fun. I am so excited that you were here and you got to share all of that. I hope everyone finds it super helpful. I hope that you will contact Nicole for all your copywriting needs. She is absolutely amazing. Thank you again for being here, thank you for listening and we'll see you next time.